Every year, Sappi paper company holds its Printer of the Year competition, inviting organizations to submit their most impactful print pieces for a shot at $20,000 in branding and marketing support. And every year we’re tasked with thinking up a compelling concept that inspires people to send Sappi their best work.

In 2017, we created a three-part mailing series. Each piece had dual meaning, making a connection between part of the print process—like “make-ready” and “finish”—and the race to become Sappi’s Printer of the Year.

©VSA Partners