You can’t talk about the best hospitals in Chicago (or the nation) without talking about Rush. When this century-old, nationally ranked health care system came to us for a re-brand, we knew we had to deliver a look and voice befitting their industry position.

We began by providing a revitalized color palette and a fresh tagline, “Excellence is just the beginning.” These changes gave Rush two strong elements it can proudly own in the space: green and excellence. They took center stage as we designed and rolled out brand kits, outdoor advertising, environmental graphics, commercials, and social media—just to name a few.

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