It’s not every year that an organization turns 140. To celebrate the milestone, YWCA Chicago wanted to make a splash around the city. The non-profit, which is focused on eliminating racism and empowering women, specifically asked what we could do to help differentiate them from a non-profit of a *ahem* similar name.  

So, a collaborative group of female (and a few male) creatives huddled up and began asking each other, “What makes the YWCA different?” The answer was simple: the “W”.

The letter became the focus of a multi-dimensional campaign that brought recognition to the non-profit and made a statement about the importance of women in our city.  

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