Forget what you’ve heard—creative types aren’t difficult to work with; we just pay attention to the details. Like, ridiculously close attention. This running joke became the starting point for a campaign targeting young creatives at a design conference.

 The Eames cards, printed on Sappi McCoy paper, call out things detail-oriented designers (Obsessive Compulsive Designers, if you will) just wouldn’t do, like let their CTA go MIA.

The idea is that great design lives and dies in the details, and every ingredient in a successful brand is critical—including paper choice.

©VSA Partners