Before there were direct messages, there was another type of DM: direct mail.

Fine paper company Sappi was looking for an inspiring and interactive way to display their new web cover stock. We designed a carrying case that tells audiences to respect the 5 Second Rule—which is how long it takes consumers to decide whether they’ll toss a direct mail piece or take a closer look.  

The case outlines the paper’s top four selling points and contains four sample direct mail pieces that talk about the points in more detail.

(If you’ve never tried to make a direct connection between pizza and paper weight, it’s not as easy as it sounds.)

©VSA Partners